Posts

Automate the task, not the relationship

One of the biggest challenges with the constant barrage of new technologies is making sure we look past the novelty of the new to find meaningful use. This is particularly the case when it comes to automated marketing and communication. It makes sense to automate low value repetitive tasks that no one enjoys doing. But […]

What comes before commitment?

Over the last few years social media has dramatically changed what it means to date (and I say this without a shred of personal experience).  Whereas the old approach to dating was Not dating > Dating > Move in > Engaged > Married The current landscape goes something like this Not dating > Texting > […]