In this video I wanna run you through the idea of the Project Card.
The Project Card’s gonna be a really instrumental part of the program of the Digital Champions Club. It fundamentally tells the story of the projects that we’re working on and as we investigate and work out the Why, the What, and the How of our story, we’re gonna fill out the Project Card.
I’m gonna run through the different elements of the sheet with you.
- Project title – It’s really important that we choose a title that’s Tweet-able. The meaning of tweet-able is two things:
- Less than 140 characters. You need a title that’s easy and succinct to be able to communicate with others; and
- The idea of a title is not so much to be able to convey all the elements of the project. It’s just enough to get people interested in listening to the next bit.
The next thing you have is Why we’re doing this project. In this area around Why, there’s 3 key elements you wanna look at:
- What’s the Problem. The problem needs to be stated in a way that’s meaningful to the end user and meaningful to the business.
- What’s the Proposition? The proposition is what is it that you’re gonna change, what could we do differently?
- What’s the Payoff? If we have this problem and we do this thing, what is it that we’re gonna get? At this point, we don’t wanna focus so much on things like financial and practical value. We wanna talk about the payoff in terms of how this is actually going to make our lives better.
The second part of the Project Card then looks at the What. What is it that we’re going to do. The What has 3 parts as well:
- App. This is the application, or an example of an application that we could use to achieve the objectives that we set out in the first part.
- Analogy. Another way of communicating what this app does in a way that’s meaningful to your end user or to your supporters.
- What are we going to Achieve? Here we’re talking about value as being a particular type of currency. What is it that we are going to get in terms of financial return? Or it could be another currency in terms of happiness or status or time. So, there are certain types of currencies that people are willing to deal in. We want to understand what that currency is and we wanna be able to calculate the benefit that we’re going to achieve. This is the bit that is going to be incredibly important initially.
The third part of the Project Card is How are we gonna do it?
- Course of action. What is our plan? What are we actually going to do? What are the key steps that are going to take place between now and when this project is finished to determine that it’s viable and then ultimately to implement.
- Case study. You want a work example. Nobody wants to be the guinea pig, so you’re gonna find a business that might be in a similar type of market to you, or a similar type of industry or a similar type of size that has used the same application or pursued a similar course of action in the past, they’ve done a similar type of project, complete it and be successful. By showing that to people then they’re going to buy into the fact that we can do this as well.
- Cost. So, what’s it going to cost us in terms of the ongoing subscription in terms of how much money is involved in this. But it could also be about how much time we need to invest in change. It might be that we have to bring external trainers in to do the training to make sure that the project doesn’t fail. But we wanna make sure that the cost is reasonable relative to what it is that we’re going to achieve out of the project.
So those are the main elements of the Project Card. Now, I completely get that you don’t have all the answers to all these things at the moment for the projects that you’re gonna work on. What I want you to do is just capture the bits that you do have and then as part of our mentoring part of the boot camp, we’re gonna work through these together and we’ll fill out the different parts of the card. As you do so, you’re gonna build the story around your project.