If we look at the current digital landscape we are spoiled for choice. There are thousands of options when it comes to hardware and millions when it comes to apps and software. But this wasn’t always the case. For much of the digital revolution choice has been somewhat limited.


Even as recently as 2008 Windows held about 95% market share for computer operating systems but with the rise of iOS and Android this has now slipped to about 50%.*

But not only are we now faced with choice about what type of device to use and what software to use with it, we are also faced with new dilemmas about WHERE we use it and HOW we use it effectively.

Once again, the WHERE bit use to have a simple answer…we would use it in our office. Mainly because most of our old hardware wasn’t really portable and even the portable stuff had a terrible battery life and we needed to keep it plugged into the wall if we wanted to use if for more than 30 minutes at a time. Also, up until about 10 years ago WiFi was still a bit of a rarity and if we wanted to access the Internet we needed to have one of those blue cables plugged into the back.

But the WHERE is now anywhere. We now have the choice to work from our office, on the couch, at the local coffee shop (where I am now) or from home in our pyjamas. The question is no longer where can I work, but where should I work.

The HOW we work is even more complex. In fact, it probably represents a large multiple of complexity over WHERE. The how we work is a complex interaction of who we are working with, what we are working on, where is the best place to be doing said work, and the tools we choose to work with.

But somewhere in all the complexity is the opportunity to do our work significantly better than we do right now. Not because the way we work is necessarily ineffective (though it probably is), but rather that given such a range of new opportunities it seems statistically improbable that there aren’t better ways of doing things.

And this brings us to Curiosity.

The more choices we have the more we need to invoke a sense of curiosity. We need to be willing to explore and experiment with different ways of working to find out what works and what doesn’t. We know the old ways are just a little bit broken but we won’t find the alternatives unless we are willing to get our hands dirty.

As the power of digital technology is growing exponentially we will be faced with both more and better choices each and every day. As such the need for curiosity and experimentation when it comes to digital technology will also grow.
Unfortunately I think years of limited choice and unreliable technology tools has dramatically reduced our appetite for both.

That is why I think that Curiosity is one of the three key characteristics of a digital champion. If we lack the motivation to be curious about technology ourselves then we need to ensure that we have curious people around us. People who will do some of the explorations and experimentation for us and then show us the answers. If you can’t be bothered studying for the test then the next best thing you can do is sit next to the star student and copy their answers.

For organisations that are interested in developing the curiosity to identify new digital opportunities in your business you might be interested in the Digital Champions Club. The Digital Champions Club is a training program for the digital champions in your organisation that is guaranteed to return $100,000 in the first year.

*Yes, iOS and Android are computer operating systems. A computer is a computer is a computer…regardless of whether you touch the screen or not.

I am currently looking to work with a small number of businesses to help them develop their digital champions. If you are interested to find out what this might look like and the benefits that this could bring to your business please get in touch.




Download my white paper on how digital disruption is impacting your business and what you need to do about it.



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