The beginning of January is a magical time of year. It’s the one time where we get to look forward to all the possibility and not have to deal with any of the failures. If you’re anything like me your social media feeds and email inbox will have been flooded with tips on how to achieve your goals to “Make [insert year] the best year ever”. More than any other month of the year, January is a time of immense optimism.
So it’s going to be a bit of a downer when I tell you that most of the plans you are making for this year will fail. In fact research suggests that organisations fail to execute 90% of the plans they make. And if you think this is just about organisations failing you’d be wrong. All over the place people are betting big on yours and other people’s failures.
One notable example is the gym and fitness industry that preys on people’s failed New Year’s resolutions to get in shape. Gyms lock people into long term contracts of 12 or 18 months that clients are expected to pay for even if they never end up going. Research by Finder.com.au suggests that unused or under-utilised gym memberships costs Australian’s $1.8 billion each year.
So to help you plan better for 2019 I’m not going to provide some rah rah advice on how to achieve your goals, but rather some practical advice on how to ensure that when you fail to achieve your goals or complete your projects that at least you do it well.
1. Make your failures small
Small failures are much more palatable than big ones. Using the analogy of a gym membership, it makes more sense to not use a one month gym membership than a 12 month one. Smaller projects (and shorter memberships) might be relatively more expensive but until you know you can achieve your goals it makes sense to make small bets first.
2. Make your failures unique
There is no point failing for exactly the same reasons as everyone else. Spend a little time finding out why other people have failed on similar projects and then build in contingencies for this from the beginning. This will not completely eliminate the risk of failure, but at least you won’t fail for reasons that could have been easily avoided.
3. Fail early
If you’re going to fail then ideally you want to fail before you’ve made a substantial investment of time, money and resources. To achieve this you need to try and identify the unknowns of your project and likely failure points so you can test them as quickly as possible. Once again, this won’t stop you failing but it will greatly reduce the financial, emotional or chronological cost of doing so.
4. Fail often
I’m not suggesting that you actively seek out failure but rather you should regularly put yourself in a position where failure is an option. In some ways failure is a game of odds: the more projects you start, the more improvements you attempt to make, the more likely it is that you will encounter failure. So rather than try and avoid failure all together, see that it’s an unavoidable outcome of creating valuable change.
All the best for your failures in 2019. May they be your best failures yet!
…and if some of the projects you’re looking to deliver this year are technology related, and you’re interested in doing them more successfully (and perhaps even failing a few of them really well) we are currently recruiting new members for the Digital Champions Club. The Digital Champions Club is a digital transformation program for small and medium sized organisations that develops the internal experts you need to deliver value adding technology projects. If you’d like to find out more about the program or to get some free advice on how to avoid projects failing, get in touch to book a free 25-minute consultation with me.
…oh and if you haven’t already seen it, you might be interested in downloading my latest white paper ‘When Technology Fails to Deliver’.